About Us
"Abel To Serve You" is the motto of Abel Insurance & Associates, Ltd. The agency has been serving the Fox River Valley area for over 30 years. Keys to our success are personal commitment given to each customer and operating with a positive attitude. These qualities were instilled by the founder of the agency, Lester Abel, and are carried forward as the team at Abel Insurance continues to serve you.
Abel Insurance & Associates, Ltd. is an independent insurance agency representing many outstanding insurance companies. We are not locked into exclusively selling one company's products. We research the companies we represent to offer our clients an excellent combination of price coverage and service from the wide choice of plans and programs available. We work to lower the cost of your insurance while offering the coverage you need. All lines of coverage are offered to meet your personal and business insurance needs.
In 1991, Abel Insurance & Associates, Ltd. joined forces with 24 other Wisconsin Agencies to form the Insurance Marketing Group of Wisconsin, Inc. (IMAGE). IMAGE is a group of independent agencies working to use their combined size and presence throughout Wisconsin to develop and market insurance programs and to improve their position with insurance carriers. These agencies are of various sizes and strategically located throughout the state.
